In this tutorial, I will show you how to register a domain for your Derby business website.
This is the first step on your journey to website ownership.
To get your Derby business website online you will need to:
- How to Register a Domain Name (You are here)
- How to Set Up a Web Hosting Account
- How to Point DNS to Host
- How to Install a Website Platform for Your Derby Business Website
- How to Install a New Design or Theme
This is part 1 of the 5 steps. If you wish to register your domain with your hosting package, go to step 2 (you won’t need this step).Table Of Contents
Please note: I only recommend tools that I personally use and have used. Certain links on this page do contain a referral link, also known as an affiliate link. It works like this, I tell you about an amazing product or service, you click on the link and make a purchase, I earn a commission.
It is a way of saying thank you from the company for sending them a new customer, and by using the affiliate links, you are helping me to create even better content that will help you be more successful with your business. You can find a link to the DKP Marketing affiliate disclosure policy in the footer of the site for further information.
What is a Domain Name?
A domain name is what your visitors will type into a browser address bar or a search engine to find your website.
The domain points to where your website files live on the server of your hosting account.
It is important to choose a good domain that represents your business.
If you have not started a business yet, then take the time to get creative with your domain name.
Let’s say you are a tour guide in Derby, you could try to register something like www.derbytourguides.co.uk. This is a good domain because it automatically tells your visitors exactly what your business is about and where you are located.
If you are a removal service, then you could see if for www.derbyhouseremovals.co.uk or similar is available.
Neither company have a name that tells you what it does, but once you become familiar with the brand, you’ll know that Wix and Weebly both provide website builders for people looking for an easy way to get their business websites online.
What Domain Names Should I Avoid?
You can use numbers in hyphens in your domain but I recommend that you stick with something that is easy to remember, easy to type into a browser address bar or search engine, user-friendly for touch typing on a mobile device, and people using assistive technologies.
Let’s say you have a domain name that is www.my-derby-business.co.uk and you tell someone in person what your URL is. You would have to say that your website address for www.my-derby-business.co.uk is – “w w w dot my hyphen derby hyphen business dot co dot uk”. A bit of a mouthful, and difficult to remember.
The same problem arises with numbers. Let’s say your business name is a play on your physical address, so the web address you choose is www.block7design.com. If you were to tell someone your domain URL, would they know to type a number or would they type the word for the number? Typing www.blocksevendesign.com instead of www.block7design.com. Avoid!
When searching for a domain, be aware of trademarks and copyright infringement.
Because Derby is in the UK, you can search Companies House for registered companies to ensure you do not register a domain for a company that is already up and running, saves you a headache later down the road. If you are reading this post from outside of the UK, your country will have a similar service that you can access.
What Domain Extension or TLD Should I Register?
I recommend going for a .com or .co.uk TLD (top-level-domain) where possible. If they are not available, then maybe .net at a push.
There has been a great number of new extensions that have been released on the market recently, but the majority of people will default to .com when typing in your domain. If you are in the UK, then they will be familiar with the .co.uk extension.
You can see, Namecheap lists 466 TLDs and I’ve used their Beast Mode domain search to highlight the 30 most popular extensions.
How to Search For A Domain Name?
Whatever domain name you decide to go with for your Derby business website, you now have 2 options.
Option 1: Purchase a new domain. If you go with option one, then I highly recommend you follow the steps below to purchase your domain from Namecheap.
Option 2: Purchase an aged domain. Some of the best domain names have already been registered.
By purchasing an aged domain, you are also gaining access to their Trust Score, Authority Score, Page Score and Domain Score (metrics used by SEMRush to score a domain on how well it is viewed by the search engines, and whether it has a low quality/high quality backlink profile). This can potentially save you months or years of search engine optimisation and link building efforts.
I will create a future post on finding quality aged domains that have great backlink profiles and high trust scores. Until then, you can get this information yourself by visiting SEMRush and running a domain name through their tools.
To find an aged domain for your website visit Sedo.
Or you can use the Sedo search box below.
Happy domain name hunting!
As most businesses start out on a tight budget, I will complete the rest of this tutorial by registering a domain with Namecheap.
Register a Namecheap Domain Name
Namecheap is one of the most affordable domain name registrars available, and they provide excellent customer support.
Follow along with the steps below.
Enter the domain into the search box provided and click on the ‘search domains’ button.
The domain will be shown as either available or unavailable for registration. If you are lucky enough to find a good domain on first search, then add the domain to your shopping cart.
(1) This is the domain I searched for. (2) Shows alternative domain extensions (.net, .dev, etc.) (3) Shows the prices of each domain registration per year. (4) Click the cart button(s) to add your domain name(s) to your cart.
Alternatively, you can search for a domain using ‘Beast Mode‘ and this will give you more search options and return a larger list of results.
Type in your domain and click on ‘Best Mode’ instead of the search button.
(1) Choose a price range. (2) Select extra transforms/options to your search. (3) Add prefixes and suffixes to your search. (4) Choose your domain extensions to search through. (5) Click ‘Generate’ to see the results.
A long list of domain name options will now be generated for you.
If you are not happy with the results, edit your search criteria and domain keywords and perform the search again as many times as you need.
When you have found the domain that you want to purchase using either of the search routes mentioned above, click on ‘Add to cart’ located next to your chosen domain.
NOTE: You can purchase a .com, (.co, .uk, etc.) and redirect it to your .co.uk domain, and vice versa, if you so wish. This way people visiting your website by typing in the .com extension will still land on your website as it will redirect to the .com to the co.uk domain URL.
You will now be presented with some additional options.
(1) Shows that you have a domain added to your cart. (2) These are additional purchasing options. You will not need any of these such as the hosting account providers, as I recommend you host with SiteGround (part 2 of this series)
Click on the ‘View Cart’ button to start the checkout process.
(1) This is your domain that you are registering. (2) This is the term of your registration. Minimum is always 1 year. (3) Set auto-renew to ‘active’ to save losing your domain at the end of your chosen term. (4) WhoisGuard and PremiumDNS features. I do not use these but you can read more about them on the Namecheap website. (5) Click ‘Confirm Order’ to complete your order and go to the payment options.
Now you will either need to login to an existing Namecheap account or register a new account. Follow the steps presented to you and then pay using your preferred payment method.
That’s it, you’ve now registered a domain for you Derby business website.
Now you have purchased a domain for your Derby business website, the next step is to set up hosting. Go to part two now.
For a complete guide on how to create a website using WordPress that explains all five steps of this series, visit the link below.
Take a look at the article:
Did you register a domain? What service did you use? What domain name did you register for your business and why? Let me know in the comments section below.
Hi, I’m Karl Foxley, the founder and lead gen specialist at DKP Marketing. I’m passionate about helping businesses to generate more leads and convert more sales through goal-focused web design and data-driven marketing. If you would like to work with me, schedule a discovery session. Check out my curated list of business management and growth resources.