15 Lead Gen & Sales Tools That Will Grow Your List and Make More Sales

lead generation and lead gen tools

In this post you will find 15 lead generation and sales tools that will help you grow your email list, connect with your audience and website visitors, and increase your sales conversions rates.

I highly recommend you pick the tools that make the most sense to you and your business and start there. Add one tool and get familiar with it, become successful with it, and then add another tool to your lead gen and sales arsenal.

Having the right tools for the job is essential for the success of your business.

As the often referenced quote says:

A man is only as good as his tools. ~ Emmert Wolf

Below, you will find excellent tools that I use myself (and for my clients) to build my email subscriber database (list), and increase the conversion rates on product and sales pages.

These tools have been chosen because they do a particular job and they do it extremely well.

Why Lead Gen is Important

Lead generation is the lifeblood of many businesses. It doesn’t matter if you are a blogger trying to build an audience, a local car dealership trying to attract new customers, or a large corporation trying to re-engage existing customers to make additional purchases, you need people for your business to succeed.

People become your prospects and your customers.

The best way to get people to engage with your business, offerings, and content, is to have the right tools in place ready to capture an email or an interaction.

Out of all the tools on this page, I highly recommend you start with an email service provider to capture your visitors’ email addresses so that you can share valuable content with your subscribers that will help create a positive brand image for your future promotions.

Please note: I only recommend tools that I personally use and have used. Certain links on this page do contain a referral link, also known as an affiliate link. It works like this, I tell you about an amazing product or service, you click on the link and make a purchase, I earn a commission.

It is a way of saying thank you from the company for sending them a new customer, and by using the affiliate links, you are helping me to create even better content that will help you be more successful with your business. You can find a link to the DKP Marketing affiliate disclosure policy in the footer of the site for further information.

There are many good email service providers on the market and in the list you will see that I recommend GetResponse. This is because GetResponse offer additional tools such as the ability to create lead capture pages quickly and easily, have great automation features, and a new autofunnels feature.

Click here now to start start your free 30 day trial to GetResponse – no credit card required!

If you would like an alternative provider, then you cannot go wrong with any of the email service providers on this list. Just choose one and start capturing emails today.

Here are some other email marketing service providers that you can use instead of GetResponse, just make sure you choose one today!

Click here now to start start your free 30 day trial to AWeber

Click her now to sign-up to your FOREVER FREE MailerLite account – no credit card required

Click here now to start your free 14 day trial to SendLane – no credit card required

Your email list will be one of the most important and valuable assets of your business. Trends come and go and putting all your efforts into Facebook pages, YouTube communities, etc, can cost you if they ever shut you down or change the way their platforms work.

So, start building your email list today!

The Lead Gen and Sales Tools

I recommend the following tools because they are brilliant at what they do, but please use your own due-diligence when looking into a product or service for your business.

1. GetResponse

get response homepage

What is it?

Grow your list by capturing the emails of visitors that arrive on your website. You can offer a free lead magnet such as a free report, a video, a cheat sheet, a checklist, etc. Essentially, it can be anything that your visitors’ believe is worth exchanging their email for.

To get people to sign-up to your email list, you put an opt-in form on your website and, in exchange for your visitor’s email, they’ll get the lead magnet (or link to the lead magnet), sent to their email address.

You can use what is called double opt-in to reduce spam sign-ups, so that the person who requests your lead magnet has to open their email client and click on the ‘confirmation link’ before receiving your welcome email containing the lead magnet information. This extra step also provides an extra layer of consent brought in by the EU and set out by particular guidelines known as GDPR.

Are there other benefits?

Yes, you can:

  • Build, publish, and host beautiful, high converting landing pages.
  • Automate the customer journey based on their data and behaviour.
  • Increase conversion rates with a complete webinar marketing solution.
  • Craft beautiful email templates without being a designer, and enjoy high delivery rates.
  • Build a complete marketing campaign with ready-made funnels.

Final say!

If you only decide to go with one service from this list of lead gen and sales tools, this is the one you need the most.

You simply must start to build your email list right now, whether you are a blogger, a small business owner, or a large corporation, your list is one of the most important business assets you will have.

Click here now to start start your free 30 day trial to GetResponse – no credit card required!

2. Leadworx

leadworx homepage

What is it?

Leadworx helps you convert anonymous website visitors into customers, even identify unknown visitors and build meaningful connections on your preferred channels, automatically.

What can I do with it?

Use Leadworx to discover who your website visitors are and take prompt action to engage them. Your website visitors are bringing along valuable data that is crucial to decipher and make sense of.

Are there other benefits?


  • Get full details on your visitor including company name, size, industry, location, as well as the official email and social profiles.
  • Get a full picture with session data – know exactly which pages were visited, the time spent and the frequency of visits.
  • Connect with your favourite tools with easy to use integrations – send data to your existing workflows in HubSpot, Salesforce, Salesflare, etc.

Final say!

I use Leadworx everyday to see who has visited my site and client sites and then reach out to them to see if there is anything I can help them with. This is an amazing tool at helping you connect with decision makers at a company.

Click here now to sign-up for a free trial to the Leadworx platform

3. Albacross

albacross lead gen homepage

What is it?

Similar to Leadworx, Albacross helps you find more leads from your website visitors. The average website lets 98% of their visitors slip through the cracks. Albacross is the tool that manages to support you in reducing those numbers.

What can I do with it?

You can use Albacross to capture leads from your website visitors by installing a lightweight tracking code on your website.

You’ll be able to capture visitors, configure to quickly see the ideal customer profile (ICP), also referred to here as leads, and move them further through your sales funnel. You can also get the contact information of key people of the target company right inside the Albacross dashboard.

Are there other benefits?

Yes, you can:

  • Target companies with personalised ads and influence decision makers.
  • Use account-based marketing to target specific, high-value accounts and drive significantly higher ROI (return on investment).
  • Choose companies to target – search for new leads by industry, annual revenue, country, and more.

Final say!

I use Albacross to design hyper-targeted ads that I can then get in front of companies I know have already visited my site or the site of my clients.

4. Lemlist

Click here now to sign-up for a free 14 day trial to Albacross

What is it?

lemlist home page

Lemlist is the new way B2B (business to business) companies acquire customers.

What can I do with it?

You will never have to rewrite the same email over-and-over, ever again. With Lemlist, you can automate and personalise your emails in just a few clicks.

You can use Lemlist to increase your B2B sales, for press outreach, for recruiting, and to help with churn reduction. You can track how many people have opened your emails, clicked on a link, and have replied to your email. This allows you to focus on the hottest leads.

Are there other benefits?

Yes, you can:

  • Create personalised images at scale to increase your engagement and reply rate.
  • Insert website screenshots, company logos, and custom text automatically thanks to Lemlist’s powerful technology.
  • Create just one video and Lemlist will automatically create personalised videos, including logos, screenshots, social media profiles, and more.

Final say!

If you are serious about cold email outreach, then Lemlist is a very powerful platform that will take your lead generation and sales to the next level.

Click here to sign-up for your free 14-day trial to Lemlist – no credit card required

5. Bookafy

bookafy home page

What is it?

The new and better way to make appointments that makes it easy to automate your business.

What can I do with it?

You can use Bookafy to start automating your business by creating a beautiful appointment booking experience for your clients and staff.

Simply create your bookable appointments, such as website proposal discussions, sales calls, etc. and add the Bookafy button to your website. In just a few clicks, you can have a way for your website visitors to schedule a face-to-face or online meeting with you (using Skype, etc.).

You can even sell your coaching services by taking payments upfront as part of the booking process.

Are there other benefits?


  • Integration and automation. Bookafy integrates with many of the worlds best software products such as Google Calendar, Outlook, Salesforce, Zapier, etc.
  • Bookafy supports 30 languages in 180 countries around the world, increasing your global lead gen and sales potential.
  • Gain access to multi calendar aggregation, custom colours, fonts, and styling, SMS text remindersvideo conferencing, and more.

Final say!

If you want to take bookings for your services, consulting, meetings, etc. and you would like to have a way for your clients to pay ahead of time, then Bookafy is the tool for you.

Click here to sign-up to a free Pro Plan trial of Bookafy – no credit card required

6. Reply

reply home page

What is it?

Supercharge your sales team with Reply.

What can I do with it?

Use Reply to communicate with your leads and prospects on scale and with consistency, while still keeping each conversation 100% personal.

You can use Reply for inbound sales by continuing communication with your potential customers and close more inbound deals.

Use Reply to put your outbound sales on autopilot to significantly scale your sales and empower your revenue growth.

Are there other benefits?


  • Supercharge you account-based sales by reaching out to your target accounts to convert them into customers.
  • Bolster your current staff and reach out to potential employees in one click.
  • Build relationships with possible partners by using Reply for initial outreach and follow-ups to create strategic opportunities for long-term business growth.
  • Reach out to reporters, editors, and bloggers to build connections.

Final say!

If you want a user-friendly sales tool that does what it says, then Reply is for you!

Click here to sign-up to a full featured trial of Reply now – no credit card required

7. ClickFunnels

clickfunnels home page

What is it?

Create high converting sales funnels with upsells, downsells, and more.

What can I do with it?

Whether you are a best selling author, or want to sell a product, sell a service, sell to other businesses, or want to capture leads or a combination of all of these, ClickFunnels has a funnel to help you do just that.

ClickFunnels gives you everything you need to market, sell, and deliver your products online!

Are there other benefits?


  • Drag and drop page editor that makes it simple for anyone to quickly design pages that convert.
  • Create “smart lists” and send messages and sequences that speak directly to your customers based on their actions and behaviours of the visitors going through your funnels.
  • Smart shopping cart with one click upsells.

Final say!

You get everything you need to generate sales using intelligent funnels in a simple to use dashboard. Funnels are a very important part of maximising the profitability of your sales process.

Click here now to start your free 14 day trial to ClickFunnels

8. Novocall

novocall home page

What is it?

Novocall converts your web visitors into sales calls with their click to callback software.

What can I do with it?

You place a simple button on your web pages that allows your visitors to click to request a callback.

If you are away from your phone when they click the button to request a call, what then? Not a problem. Your visitors can schedule a callback at a later time, send you a message, or even chat with you on WhatsApp, Messenger, or Line.

Are there other benefits?


  • Based on their website behaviour, visitors are offered a free call to a rep through the customizable widget.
  • Novocall connects to your call rep before creating a 2-way connection over the phone.
  • You also get personalised SMS follow-up that is sent to your potential customer after the call to follow-up.
  • With call tracking, you’ll know which source and marketing campaigns your visitors are coming from.

Final say!

If talking to your prospects is a big part of your business model, then Novocall click-to-callback lead generation and sales tool is the ideal solution.

Click here to sign-up for a free 7 day trial to Novocall – no credit card required

rocketlink home page

What is it?

RocketLink is a powerful, feature-rich link shortener.

What can I do with it?

You can use RocketLink as a simple link shortener, but the real power comes from the ability to retarget any link you share.

Grow your audience by adding retargeting pixels and your own Call-to-Action to your branded links.

Whatever you do online, you’re probably sharing some links on your favourite sites. While you do that, you are sending users away to external content. It’s time to get them back!

Everyone who clicks on your link can be converted into a perfectly targeted audience. You’ll get higher CTR (click-through-rates) and lower CPC (cost-per-click).

Are there other benefits?

Yes. You can:

  • Convert anyone who clicks on your link into perfectly targeted custom audience on multiple ad platforms.
  • Add live chat widgets and opt-in forms to overly on almost any website you share.
  • Add custom call-to-action overlays on almost any web page you’d like to share with your users.
  • Measure your efforts with statistics to understand what works the best.

Final say!

Sharing links online is a common feature of most businesses, especially across their social media profiles. If this is you, now is the time to make your links work for you.

Click here now to sign-up for RocketLink and look at their live demos

10. Better Proposals

better proposals home page

What is it?

Better Proposals is an online proposal software that will help you create beautiful proposals that will help you close more sales.

What can I do with it?

Win more business and get paid faster using Better Proposals.

Forget about never-ending sales processes. No more pushing pixels around to get your proposals just right.

Create beautiful proposals that are easy to brand and customise in no time at all.

Are there other benefits?

Yes, you can:

  • Create stunning cover pages that make the right first impression.
  • Write your proposal quickly and easily by customising a template from the Better Proposals Marketplace.
  • Hit send and your proposal will show up in your prospect’s inbox in a beautifully designed email complete with your logo and message.
  • Integrate signature and payment features so that your prospect can sign your legally binding terms and conditions page, and pay a deposit in minutes.

Final say!

If you send proposals as part of your business, then use Better Proposals to close more sales with this beautiful proposal creation software.

Click here now to sign-up for a 14 day free trial to Better Proposals

11. FindThatLead

findthatlead home page

What is it?

FindThatLead helps you to start B2B lead generation in seconds.

What can I do with it?

For a start, no more manual prospecting work, FindThatLead scales your lead generation for sales and growth.

Use FindThatLead prospecting tools to automate your sales process. You’ll be able to feed your sales team with daily leads.

Use the Google Chrome Extension to help you find emails directly from social networks.

Are there other benefits?

Yes, you can:

  • Use the Prospector Tool to find highly targeted leads.Use the Email Verifier to validate a prospect’s email before sending your pitch.
  • Easily find leads on social media platforms with the Social URL Search or by using the dedicated Chrome Extension.
  • Search for leads using the domain search feature to find all emails of a specific domain.

Final Say!

Looking to take your prospecting to the next level, then register for the FindTahtLead forever free account.

Click here now to sign-up for a FindThatLead free account to get 50 monthly credits

12. Collect.Chat

collect.chat home page

What is it?

Use Collect.Chat Bots to collect more bookings, feedback, orders, surveys, suggestions, leads, appointments, enquiries, and meetings, for your business.

What can I do with it?

People will visit your website outside of your normal working hours, this is where Collect.Chat takes over.

Use Bots to collect data from potential customers. Customers are 3x more likely to interact with a website when you reach out with a proactive chat.

Collect.Chat allows you to be available 24×7.

Are there other benefits?


  • The chatbot qualifies and converts your visitors into customers by engaging them in conversation rather than have them fill boring forms.
  • Use Collect.Chat to build your email list, generate leads, schedule appointments, give guidance on your product or service, collect feedback, and so on.
  • Collect.Chat integrates with other apps without coding.Easy to build. You can build your chatbot in a few minutes without coding knowledge.

Final say!

Think about Collect.Chat as being like Messenger on steroids on your website working 24×7 to bring you more leads and more sales.

Click here now to sign-up for your FOREVER FREE Collect.Chat account – no credit card required

13. SocialBee

socialbee home page

What is it?

SocialBee is a social media management tool geared towards lead generation.

What can I do with it?

You can use SocialBee to get more leads with less effort.

SocialBee allows you to automate your social media posting so you can focus on other areas of your business.

Use the advanced RSS functionality, multiple import features, browser extension and Zapier integrations to add content to SocialBee and post when you are too busy to be on social media.

Are there other benefits?

Yes, and these include the following:

  • SocialBee comes complete with a Concierge Service, meaning someone from their team will create content just for you.
  • Use SocialBee’s short domains to make your links smarter and better looting at the same time.
  • Track your results with customizable UTM (Urchin tracking module) settings.Share your content on all your favourite social networks.

Final say!

You don’t need a whole-host of social posting tools. You only need one. Make sure it is SocialBee, a smart and easy-to-use platform.

Click here now to sign-up for your free 14-day trial of SocialBee

14. Proof

proof homepage

What is it?

Proof allows you to increase your leads, demos and sales by 10% in less than 10 minutes.

Proof displays tastefully designed notifications on your website that shows your current visitors how others are interacting with your site, and this encourages them to take similar actions.

What can i do with it?

Use Proof to increase conversions – use social validation to convert more visitors into leads and customers.

Save on acquisition – your online advertising spend will be more efficient than ever before.

Use Proof to build credibility – show visitors how popular your offer to increase trust and brand leadership.

Are there other benefits?


  • Show hot streaks notification to show the total number of opt-ins or site purchases.
  • Display a live visitor count notification to show how many people are visiting a page or your entire site.
  • Show the recent activity notification to display who has recently signed up to or purchased from your site.

Final say!

Social Proof is a great way to start showing how others are interacting with your site and encouraging similar engagement.

Click here now to sign-up for a fully loaded 14 day-trial of Proof

15. LiveAgent

live agent

What is it?

LiveAgent is a help desk software that is the first step towards better customer service.

What can I do with it?

LiveAgent is the most reviewed and #1 rated help software for SMB in 2019.

Use the ticketing feature to turn all communication, including emails, into tickets for better convenience.

Using LiveAgent will give you access to the LiveAgent live chat feature, a built-in-real-time chat messenger widget with automated invitations.

Are there other benefits?

Yes, there are:

  • Phone – connect any phone number and receive, route or make calls with unlimited backups.
  • Support Portal – customers sometimes prefer to be self-served. 
  • Provide answers 24/7, even when offline.Social – answer customers on Facebook and Twitter. Listen to customers where they are active online.
  • With LiveAgent – you get a call centre built into the help desk software.

Final say!

Solving your visitors concerns and giving them payment options or discount codes via support will see your leads quickly convert into customers.

Click here now to sign-up to your free 14-day LiveAgent trial – no credit card required

What now?

Now take action.“An inch of movement will bring you closer to your goals than a mile of intention.”~ Steve Maraboli

In this report I have shared some of the best resources that are available on the market that will definitely help you to generate more leads for your business, and help you to turn those leads into customers.

I recommend you pick the tools that make the most sense to your business. As your business succeeds using one platform, then incorporate another tool from the list.

Have your say!

Let me know in the comment section below what tool from the list you are going to use (or already use), what you like about it, and how you use it, etc?

Also, I’d love to hear what tools you would like me to create tutorials about or reviews that I can publish on our blog?

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